Inception (film) - Wikipedia, the free encyclopedia: "Marketing
In the spring of 2010 a viral marketing campaign was started for the film. On June 2, 2010 a manual was sent out to various companies. The manual was filled with bizarre images and text all relating to Inception. As the month went on, more and more viral marketing began to surface, including posters, ads and strange websites all related to the film.[50][51] On June 7, 2010 a behind the scenes featurette on the film was released in HD on Yahoo! Movies.[52] Warner Bros. has spent $100 million marketing the film.[53]"
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